Sneaker History and Artist Spotlight: Ha! Industries: Reinventing The Heel

Keeping current and cool with The Custom Movement’s recommendations for you ugly/beautiful ‘dad shoe’ faithful.
Scott Hirabayashi · Nov 3

The ugly sneaker. The ‘dad’ shoe gone rogue. Starting with the Raf Simons x Adidas Ozweego back in 2013, what started as something of a quirk has become a full-out style movement. As a counter-movement towards the ultra-minimalistic has violently swung to a revolution of… well, ugly-beautiful designs. While the Adidas Ultraboost and Air Force Ones remain popular stylistic staples, a return of shoes like the Monarch and Balenciaga Triple-S suggest a new dawn of ugly retro. But when everyone starts rocking those same shoes, how can you stand out?

This week, I wanted to give a shout-out to The Custom Movement’s London-based Ha! Industries. Count us as huge fans: one of my favorite designs is the ECO Air Force 1²

ECO Air Force 1² ($100)

Taking recycled soles, they fuse two designs together. This mishmash of a minty-clean Air Force One under a white/black laces deconstructed Air Force One is an amazing and eco-conscious idea. What better way to change an old design, reuse materials, and create a new custom sneaker that pops, fitting right in with the current trends?

Better yet, Ha! Industries also has a white/white version that adds a tasteful, stylistic flair to the grandfather of basketball shoes and design, with the Air Force One.

Air Force 1² ($175)

And if you are looking for anything different in terms of upper swaps, sole swaps, etc., Ha! Industries promises a bespoke service to create anything you want. Want to rep the Nats reds and whites after their recent World Series Championship? (Sorry about that shameless plug from this DC native). Worried that your bank account is hitting 0s. Just hit Ha Industries! up at @haiindustries or @teledruggy.

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